Lariat is an AI sales agent that finds your ideal customers, writes personalized outreach, and books meetings on your calendar. It works nights, weekends, and holidays.
A junior SDR costs $55-85K/year in salary. Add tools, training, and management overhead, and you're looking at $100K+ before they book a single meeting.
Existing tools like Apollo and Lemlist require hours of setup, sequence building, and constant optimization. You didn't start a business to become a sales ops expert.
Human reps have good weeks and bad weeks. They get sick, take vacations, and quit after 14 months on average. Your pipeline shouldn't depend on someone's mood.
Tell Lariat who you sell to. Industry, company size, role, location. Plain English, not database filters.
Lariat scans the web to build a list of real prospects who match your criteria. Names, emails, company context.
Every email is written from scratch based on the prospect's background. No templates, no mail merge. Real personalization.
Lariat handles replies, follow-ups, and scheduling. Qualified meetings land on your calendar. You just show up.
| Human SDR | Lariat | |
|---|---|---|
| Monthly cost | $5,000+ | $79 |
| Ramp time | 3-6 months | Same day |
| Hours worked | 8/day, 5 days | 24/7/365 |
| Turnover risk | Quits in ~14 months | Never quits |
| Personalization | Copy-paste templates | Every email unique |
| Setup required | Job post, interviews, training | Describe your customer |
Lariat is the sales hire that works when you don't, costs a fraction of what you'd pay, and never asks for a raise. Your next customer is already out there. Let Lariat find them.